Dental Marketing Course
Effective New Patient Acquisition Strategies
Estro Digital Communications
Our company, Estro Medical Marketing, has over 10 years of digital marketing, advertising, website development, eCommerce and experiential marketing experience. By directly working with multiple dental practices, we’ve learned effective marketing techniques that you’ll want to implement right away.
Dental Marketing Course
Our online e-learning course consists of 12 core modules. Each module dives deep into the various marketing activities required to acquire new patients and attract past patients back to your practice. There is a lot of valuable information in each module. We also created a marketing workbook to organize all the material into a downloadable pdf.
We believe that every practice should be equipped with the right marketing tools. It's up to you to learn how to effectively market online. Please review our 1st module as a free gift to your practice. It reviews the fundamentals to marketing, advertising and branding. If you find our content valuable, please purchase our course. It's value is worth 10x the amount you paid for it.
Module Recap Call
Module 1 (FREE GIFT)
Introduction – Dental marketing is a unique craft. It takes consistent effort, a strategic marketing plan, branding, and a successful advertising campaign specific to your practice.
Website – The center of your dental marketing universe. Every engagement online always reverts back to your website.
Online Reviews – Your practice’s success may be judged by online reviews.
Social Media Part I – Your patients want to feel a part of their dentist’s community; help them be engaged through your content.
Social Media Part II – When you post plays a big part in how much engagement you will receive.
Blogging – Be the Town Dentist; share your expertise by blogging. To increase your online exposure, send out digital press releases of special events.
SEO (Search Engine Optimization) – SEO represents the intent of the patient while on Search. Two forms of search phrases are navigational and informational.
Email Marketing – Remind your clients of your practice’s great reputation. Emails could lead to additional visits from current patients, visits from past patients, and new patient referrals.
Reporting – You can’t manage what you can’t measure. To track your progress, monthly reporting becomes a must.
Deals – If you’re looking to gain business instantaneously, send out a deal. Deals can get you those new walk-ins into the practice.
Video Testimonials – Solidify trust with new patients by shooting videos that speak to your practice’s brand image.
PreviewModule 1: Introduction (10:14)
StartModule 2: Website (5:12)
StartModule 3: Online Reviews (6:44)
StartModule 4: Social Media Part I (9:33)
StartModule 5: Social Media Part II
StartModule 6: Blogging (6:08)
StartModule 7: SEO (8:24)
StartModule 8: Digital Advertising (11:55)
StartModule 9: Email Marketing (6:24)
StartModule 10: Reporting (4:13)
StartModule 11: Deals (4:48)
StartModule 12: Video Testimonials